My name is William, owner of a Professional Bookkeeping Service business, a business I have been running for more than twenty years. As I have engaged in the bookkeeping and accounting business, I have learned very many lessons throughout my entrepreneurship journey.
Along the way, I have made mistakes; one of the biggest mistakes I ever made was creating a job instead of a business. I was comfortable and happy getting clients and doing the work. Many years passed without creating a marketing or business plan; my plan was just to wait by the phone and keep checking my email for someone to refer some business to me.
Five years ago, I decided I was tired of being an employee in my business. At that point, I created a five-step strategy to get new accounting clients. After creating and implementing this strategy, my accounting practice grew and I now have over a hundred clients and a sales funnel that converts new leads into active clients.
I understand you may not be an extrovert and like most accountants and bookkeepers, you prefer associating with numbers more than with people. I know that it is even worse when you have to take the initiative to begin the conversation and this generally makes marketing, which is a very essential function, a difficult task for you.
You are not alone; I understand your pain, which is part of the reason why I wrote this book: to help accounting professionals such as yourself expand the limits of their mindset and their accounting practice and take their businesses to the next level.
In this book, you will learn the five key steps I have used to draw in hundreds of accounting and book keeping clients and grow my business to the level it is in now. In this guide, I will reveal everything I did to go from waiting for job email and phone calls to having more work than one accountant can handle and an accounting practice that serves hundreds of clients per month.
Thanks again for downloading this book, I hope you enjoy it!