Lemon-aid is the self-help book for people who are curious about and courageous enough for a real life change when it comes to drinking sugar-loaded beverages and discovering solutions that are within reach.
This refreshingly odd (mostly) and tell-all true story is an account of how a frantically busy and (admittedly) overwhelmed couple learned to become better versions of themselves by changing their family’s relationship with recreational sugar.
It’s also a how-to guide for others who are looking to break up with sweetened beverages, beat a soda addiction, or otherwise turbo-boost a journey toward building better habits without turning their lives upside down—complete with stories, swear words, and side quests to help you get over your challenges of healthier hydration.
Ever feel like you drink way too much soda? We sure did, and we’ll help you…
• Confront your compromised routines and “sugar demons” that are bringing you down.
• Develop a more desirable mindset that’s required for genuine lasting change.
• Learn how to get real with yourself and build new systems of behavior that you won’t hate.
• Create and live a healthier lifestyle as you explore the waterful world of infusion.
When you’re through with Lemon-aid, you’ll have a clearer understanding of where you want to be and how to get there, along with some insights and practical recipes that we’ve tried and tested at home with our two “beverage buddies”.
Infusion we trust.
Meet JW GU and Simona Mok
“Joey ‘JW’ Gu has been leisurely writing and shooting photography since middle school and has published works with SPIN, The New York Times, as well as Switzerland’s largest English business magazine and a fashion publication based in Amsterdam. Simona Mok has a background in banking and finance and has built a career in private equity and investment, along with an analytical portfolio of consumer trend insights and brand performances.
“Currently, they are both business proprietors and consultan…”—you know what, trying to define yourself IS like trying to bite your own teeth, perhaps with braces and a salty fist in your mouth.
What we are is simply THIS: flawed, struggling, and sometimes barely holding on. We have our rough days just like everyone else. But we’re learning and working hard and have our shiny ones too! And it’s these bright days that continue to get us here, and the not-so-bright ones that help us treasure it.
One could also say we’re an unfinished manuscript, still drafting AS we’re telling our story.
“When they’re not creating memories with their two cosmic sons and a female mustached dog named Chopper, Joey and Simona are co-founding partners running The Pacer Company, a consulting and training company based outside of the US. Eventually, they will once again call Southern California their home, where they plan to continue exploring and developing further opportunities for business, writing, and their family.” There, how’s that? Not too bad, we’d say—simple and straight, and the truth.
