The Digital Sales Rep is a practical step by step guide to prospecting and closing sales online. If you are in outside sales, inside sales, or managing a team of salespeople, you want to read this book. Selling in today’s world has changed. Sales people need to be part marketer, part social media guru, part digital expert, part copywriter, part graphic designer and of course, part salesperson. This book will show how you can easily be amazing at all of those tactics.
You will learn how to mix digital efforts with traditional outreach to connect to 100+ target clients every single day. The days of pounding the pavement on the road as your only source of business acquisition are long gone. The most successful sales reps utilize the power of digital and social channels to effectively network and gain sales opportunities with clients that would otherwise be impossible to reach. These strategies don’t just open doors, they secure welcome invitations to talk about your products and services.
This book delivers a proven system, actionable guidelines and steps to follow that will result in closed sales. No fluffy sales advice here. The 10 + 10 Sales System works.
Meet Trudi Charest
Trudi Charest is the Co-Founder of Marketing4ecps, a digital marketing agency focused on the eye care industry. Trudi has an extensive history in eye care starting in retail optical as a Corporate Trainer, outside sales for Bausch & Lomb, clinical consulting for Optos before starting her own training and consulting company Total Focus Consulting. She would start consulting as the VP of Training & Marketing for Eye Recommend, a leading Optometry group in Canada which led to her starting her own digital marketing agency in 2015.
Trudi is a Licensed Optician, holds a HR Management Certificate from the U of Calgary, and is a speaker, marketer, author, business consultant, entrepreneur and innovator. She is well known for her fun and engaging keynote and breakout sessions at industry conferences and events.
This book helps sales and marketing professionals and business executives to communicate with customers …. so that customers buy from you again and again.
You will learn what to say and exactly how to say it and stage it. You will gain the clarity to communicate online proactively every day, You will learn how to ignite a new conversation with a customer so that you uncover opportunities to make money, all while showing the customer that you care.
You will use the “Sell Bigger” framework to master the five essential components of every communication – Learn how to get your customers’ attention, keep it, and drive to the next step in your sales funnel, rather than being ignored by customers, and rather than killing a sale through overwhelm.
You will learn how to do this using email, voicemails, videos, presentations, sales webpages, online sales funnels, whitepapers, articles, webinars and masterclasses.
Action sheets, examples and blueprints are included to let you put this book to work immediately in your business.
In this book, you will learn:
– The one thing to include in your emails and presentations to make customers think “YES!” and take action right away. – The #1 reason customers leave (Hint: it’s not price) and what to do about it. – The one big mistake that guarantees that what you write won’t be read. – Two things to include in an email or video title to compel quick responses from even the most skeptical customer. – What visionaries like Steve Jobs do to make customers want what they sell without knowing the details of the offer. – How to mine existing accounts for future opportunities without any hard selling. – A five-part communication system that results in customer action. – How to tap your customer’s desire to buy by telling a story. – How to put these techniques to work using our templates, examples and blueprints
Meet Angela Sutton
Angela Sutton has over 25 years of experience managing hardware and software businesses in Silicon Valley, California. Prior to founding MarketFastForward Corp, Dr. Sutton grew and managed 7 and 8 figure software businesses at Cadence, Mentor Graphics, Responsys, Synplicity and Synopsys.
At LSI Logic she was responsible for marketing and business development for digital video semiconductor products and platforms.
At Responsys, she managed online direct marketing software that allowed customers to automatically customize their communications with customers.
At Synplicity, Mentor and Cadence, she managed semiconductor design automation software businesses.
Her passion outside of helping software professionals sell their products is dog agility competitions, where she has put 43 agility championships on her border collies and labradors. Dr. Sutton holds a BSc. in Applied Physics from Durham University, UK, and a PhD. in Engineering from Aberdeen University, UK.
An All-in-One Advertising Book for a Startup or Small Business owner. This book will teach people about advertising the most effective ways to use advertising to grow their business
