Business Mentoring & Coaching

The Golden Paradigm: How Startups and Creators Cultivate the Sweet Spot Between Product and Brand to Grow Their Network Effects

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A world trending in excess of polar extremes led by algorithmic “profiteering” calls for a new mindset, as the pendulum is now frozen at both ends. This new mindset cultivates a golden mean balance (or Golden Paradigm), where brand keeps humanity in focus and ensures technologies wield influence in people’s lives responsibly.

The Golden Paradigm helps readers revisit “forgotten” human ingenuities: storytelling and storymaking creativities. These harness the relationship between brand, audience, and “kaleidoscoping” business models that fuse sustainment and disruption in a golden mean balance—paradoxically generating transformative growth. It starts with a “truth-telling” Golden Compass that brings awareness of the market context. This provides power player awareness and also empowers the reader to map a transformative growth journey line in market quadrants from Avalanche or Potential Rocket to Bright Light and Marvelous Marquee.

Along the journey line, readers are equipped with toolkits, methods, and resources that unfreeze their creativity. The Golden Paradigm is a “kaleidoscoping” process, where the reader looks at a set of elements such as price, quality, business models, service experience—the same ones everyone else sees—but then reassembles those elements into an
enticing new possibility!

The Golden Paradigm offers a community that fuses creators, tech founders, and leaders together, imbues humanity in a tech-tattered world, and moves us toward a more positive age.

Gold in the Golden Years: How to Create a Successful Business with the S.O.A.R. Launch and Grow Plan to Fulfill Your Purpose and Passion to Make Your Own Gold!

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Are you ready for a change? Are you excited to take on a new challenge? Is this point in life the time to dust yourself off and start all over again?

Gold in the Golden Years provides options for flexibility and allows you to take charge of your own life and business. This book is broken down into four sections with easy steps, which will help you stay focused, organized, and ensure your right path.

Gold in the Golden Years is a blueprint for your dream lifestyle business with special features for women 50+. From A-Z, you can choose, launch, and operate a business with this S.O.A.R. Guide to success!

Want specifics from legal structure to marketing details? Create your own Action Plan! Nan McKay brings her tribe of women entrepreneurs together to provide specific, helpful advice and counsel all the way through!

It’s a MUST READ from a woman who created six successful businesses over 40 years.

Smash It!: How to Dominate the Digital Era and Make Your Business Grow Like Hell!

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“Smash It” is not just a tool for pure digital companies. It can be applied to traditional companies and to companies that need to reinvent their business models in order to keep being competitive. As such, it’s equally useful to all professionals that want to understand how to deliver value to their organizations in the coming years; everyone from c-level, to managers, to senior leaders, to salespeople, to beginners.

My method has already generated hundreds of millions in sales for the companies I worked for and for those that have followed my speeches, classes and read my publications.

These strategies aren’t restricted to big corporations with huge marketing budgets. This unique method has been used to generate growth for businesses of all sizes.

There are 5 steps to dominate the digital Era and make your business grow like hell:

Step 1 is about the current digital landscape and how to define your strategic gap in the market. This will help you to define where you want to compete.

Step 2 is about go-to-market. Traditional
advertising is obsolete and it is time to engage with customers differently. Understanding your customer
behavior and connecting emotionally with your customers is key to achieve digital growth.

Step 3 defines a new way of management. Companies do not want to be digital, they want to behave like a digital company. Quick, flexible, innovative and with many other skills and attributes that you and your
business should achieve and make use of.

Step 4 is where everything starts. You will not achieve digital growth until you realize it is about mindset. Not only about the company mindset but also your own thinking process. Digital rebirth is the way you start a fresh new life for your business.

Step 5 is about how to define your digital leadership skills to scale up your transformation into something bigger than yourself.