I Made It. Then I Didn’t

This isn’t a book about failure. This isn’t a book about not making it. This isn’t a book about not achieving my dreams.

So what is this book about? This book will directly touch your life. This book is about learning how life works. It will teach you what it means to live every day without fitting in.

Christopher Lopez is a Professional Hustler who has opened up over 7 businesses in his 14-year career to take advantage of various market-driven opportunities. Christopher is here to educate you on what it means to be something that no one appreciates. He wants you to understand if you are 1) realistic, 2) properly define your career, and 3) recognize what an unconventional job looks like you will finally understand success.

Don’t get down on yourself. Don’t say you failed. Let Christopher show you how to build a great career, earn over 100,000 per year regardless of your business’ longevity, and more importantly how to make money with “zero” social media presence or notoriety.


Meet Christopher Lopez

Christopher Lopez is the very definition of a Professional Entrepreneur.  He has opened more than seven businesses in his 14+ year career. Christopher’s purpose during his tenure was to take advantage of various market-driven opportunities.  He is a certified Master Project Manager (MPM), and an Accredited Financial Analyst (AFA). Christopher previously held a Series 65 securities license and held the distinction of a Master Financial Planner (MFP). He also has two General lines—Life, Accident, as well as Health and HMO.
He managed over $2 billion in assets internationally and domestically, working in private fund management.  Christopher has work experience in 29 countries, has raised over $50 million in the private equity space for various businesses, and grossed over $13 million in his personal career. He has worked in the highly technical areas of biotechnology, finance, securities, manufacturing, real estate, and residential mortgages.
Christopher is a United States Air Force veteran. He has a passion for family, competitive sports, fishing, martial arts, and advocacy for entrepreneurs. He provides value for others with self-help classes for up-and-coming entrepreneurs.  His passion to mentor comes from the belief that entrepreneurs need guidance as the world is full of conflicting information about entrepreneur identity. Christopher seeks to help clarify the identity of professional entrepreneurs. He currently resides in Texas with his beautiful daughter, Sofia.

The Nonstop Entrepreneur: 15 Rules for making a difference, Serving others through leadership, and building your fortune

It is about the Mindset required to be an Entrepreneur and the Habits and Tactics to get there. It is about Leadership, and Helping others solve the issues to becoming self-employed, self-actualized and self-aware in business.

It is also about making money in the Digital World and Online by offering products that help and serve others to accomplish these goals through training, courses, and taking action to accomplish their dreams.
Creating a Start-Up is difficult. Starting one takes guts and heart. By becoming a Nonstop Entrepreneur, your dreams CAN come true.


Meet Craig Richwine

Craig Richwine is an entrepreneur, author, writer, online content provider, coach and speaker. Craig has also authored LA DMV, a comedy screenplay. Through his journey Craig has found a passion in helping people create an entrepreneurial lifestyle, build sales, and improve their marketing, branding, and advertising. Craig also enjoys helping others become effective speakers, write copy, create online content and mentor others that wish to learn these skill sets. In his spare time Craig is also a frequent Big Mountain Skier and in the past was even an Alpine Race Coach.

Experience:

– Previous Director at HeadGear Technologies LLC, helping with business planning, sales, marketing and operations.
– Past President / CEO and founder of Champion Manufacturing USA, Inc. for 13 years.
– Served as Executive Vice President of sales and marketing for International Voice Exchange, where he started their national Voice Mail Systems division.
– Spent 2.5 years with Shearson Lehman Hutton as a stock and bond broker.
– Started numerous ventures including America’s Rockin’ Coffee House (ARCH, Inc.) in 1997 (sold the business to a restaurant entrepreneur).
– Worked in sales, sales management, corporate management and business ownership.

In Her Element: Sea Salt, Surrender, and A Journey to a Whole Life

Selina Delangre has been in the sea salt business for over 30 years, so obviously this woman knows salt. She is the current owner of the most globally recognized natural sea salt brand, Celtic Sea Salt. Following in her father-in-law’s footsteps, Jacques Delangre (author of Sea Salt’s Hidden Powers), Selina writes about her challenges of growing a small family business into a thriving global empire. From the heartache of her mentor’s murder to navigating through the COVID pandemic while keeping her business running, she has learned a lot throughout her journey. Sharing her real life personal and professional stories, Selina goes in depth of her trials as a woman owned business owner and her unique experience as a mother of a special needs son. She shares her knowledge of trends in the natural products industry, her understanding of the science behind healthy sea salt and her wisdom from learning a very spiritual journey as a mother of a son with severe brain damage.

This book is educational, inspiring and insightful for anyone who is a mother, business owner or interested in natural health.


Meet Selina Delangre

Selina DeLangre is President and CEO of SelinaNaturally®, home of Celtic Sea Salt® Brand and purveyor of unrefined salts from around the world. As Publisher & Editorial Director of A Grain of Salt®, Selina presents natural products and cutting-edge articles from pioneers in the field of natural health. Selina has been a student of healthy living for over 30 years.

At a young age, she began to experience debilitating migraines. These continued until she discovered macrobiotics at the age of 19, and realized that her headaches were connected to what she ate.

Selina is also the mother of three, the oldest of whom was born with Cerebral Palsy. Selina’s journey of seeking out healing solutions came out of her need to help repair her son’s brain damage. She ultimately began questioning the cause and effect of our actions and intentions, and in turn began to study lifestyle choices that promote optimal well being.

So what does this have to do with salt? Selina inherited the responsibility of changing the reputation of salt from the Celtic Sea Salt® founder, Jacques Delangre. Along the way, she learned that his salt research was way ahead of its time. Once she set her intentions towards salt sourcing, the choice became clear: she was only interested in salts with a low sodium chloride level, an alkaline pH, and a high level of trace minerals like potassium, calcium, and magnesium.

Her vision is to create an environment that fosters innovation and creativity, while providing the products and tools necessary to empower others to make mindful choices toward ultimate well being for themselves, their families, and their environment.

At a young age, she began to experience debilitating migraines. These continued until she discovered macrobiotics at the age of 19, and realized that her headaches were connected to what she ate.

Selina is also the mother of three, the oldest of whom was born with Cerebral Palsy. Selina’s journey of seeking out healing solutions came out of her need to help repair her son’s brain damage. She ultimately began questioning the cause and effect of our actions and intentions, and in turn began to study lifestyle choices that promote optimal well being.

So what does this have to do with salt? Selina inherited the responsibility of changing the reputation of salt from the Celtic Sea Salt® founder, Jacques Delangre. Along the way, she learned that his salt research was way ahead of its time. Once she set her intentions towards salt sourcing, the choice became clear: she was only interested in salts with a low sodium chloride level, an alkaline pH, and a high level of trace minerals like potassium, calcium, and magnesium.

Her vision is to create an environment that fosters innovation and creativity, while providing the products and tools necessary to empower others to make mindful choices toward ultimate well being for themselves, their families, and their environment.

At a young age, she began to experience debilitating migraines. These continued until she discovered macrobiotics at the age of 19, and realized that her headaches were connected to what she ate.

Selina is also the mother of three, the oldest of whom was born with Cerebral Palsy. Selina’s journey of seeking out healing solutions came out of her need to help repair her son’s brain damage. She ultimately began questioning the cause and effect of our actions and intentions, and in turn began to study lifestyle choices that promote optimal well being.

So what does this have to do with salt? Selina inherited the responsibility of changing the reputation of salt from the Celtic Sea Salt® founder, Jacques Delangre. Along the way, she learned that his salt research was way ahead of its time. Once she set her intentions towards salt sourcing, the choice became clear: she was only interested in salts with a low sodium chloride level, an alkaline pH, and a high level of trace minerals like potassium, calcium, and magnesium.

Her vision is to create an environment that fosters innovation and creativity, while providing the products and tools necessary to empower others to make mindful choices toward ultimate well being for themselves, their families, and their environment.

The Profit Hypothesis: Uncover Willingness-To-Pay Innovate Strategy and Grow Profits

Consumers will mislead you. Not on purpose though, which makes it worse.

The consumer perspective is an essential part of optimizing your business strategy. Marketers can make better business decisions if they can predict in advance what consumers will do. However, these two question types inadvertently trigger an unwanted procedure in the mind of the consumer that is at best unreliable. Despite being well intentioned, consumers are not aware of the trap that is awaiting you inside of their brain.

A well-crafted experiment allows the decision maker to side-step the psychological trap and test a wide range of hypotheses. The experiment also allows you to quantify predicted consumer behavior in the most important metric – profit.

This book will walk you through the stages of an experiment while focusing on the role of consumers play on firm profit. You’ll get an introduction to the foundations needed without all the complex math.

Whether you’ve been experimenting with consumer choices for decades or are just getting started, this book has something for anyone interested in crafting a better strategy based on a deep understanding of consumers.


Meet Jake Lee

Jake holds degrees in both Business and Statistics. He was first introduced to choice experiments in an MBA marketing course. He found it so fascinating that he snuck into a much more technical Ph.D. level course on the same topic the next semester.

Prior to graduation, the same professor, who allowed him to participate in the advanced course, introduced him to a friend and helped him get a job at The Modellers. There he got hands-on experience working on experiments with some of the leading experts in consumer choice. While working there, his infatuation with helping businesses make better decisions turned into an obsession.

Since that early post graduate experience, Jake has gone on to present several new-to-the-world discoveries at various conferences including the American Marketing Association’s Advanced Research Technique Forum and the Sawtooth Software conference.

Today he leads Red Analytics, an analytics firm with a strong emphasis on consumer choice. The company works on projects that run the gamut from standard applications to large problems requiring extra computing power to rare problems that require a new approach or updates to the standard approach to avoid pitfalls for clients.

Jake has pioneered the development of best-in-class market simulators. The Red Analytics’ simulators are custom built for each client, able to harness the power of cloud computing, and provide an added layer of firewall security for sensitive data. The custom-built applications can address specific client needs like Willingness-to-Pay and a wide range of different cost calculations.

Becoming a New Wave Leader: Principles and Practices to Live and Lead Well

How can you live a happy, balanced life in today’s chaos and gain respect as a leader at home and work?

Becoming a New Wave Leader explains a realistic path to answer this question.

Those of us who learn to live with virtue, strive with character, and thrive for a lifetime become better at life with purpose. We become people and leaders who command respect and collaboration, model moral character, and inspire with vision and meaning. Organizations that hire for these New Wave values spare themselves liabilities, especially financial, while gaining employee and client satisfaction.

This comprehensive guide offers:

  • Blueprints for leading with character and virtue.
  • Strategies for becoming a well-rounded and resilient individual.
  • Wisdom, ancient to contemporary, on living with purpose and leading with family first.
  • Inspiring stories showing you how to continuously become your best self.
  • Practical steps you can implement right away from those who have achieved success and found happiness.

In a world moving faster every day, don’t waste time floundering. You can realize well-being, thrive personally, and positively influence your family, organization, and community, helping everyone to flourish. It’s all inside Becoming a New Wave Leader.


Meet James Klopovic

JAMES KLOPOVIC lives New Wave Leadership as the best way to learn and teach it. An Air Force instructor inspired him: Upon Jim’s graduation with honors from aircraft mechanic’s technical school, his instructor told him he’d accomplished the equivalent of three college courses. If he could achieve that, what more could he do? As it turned out—a lot.

After retiring as Major Klopovic from the United States Air Force and earning a Doctor of Public Policy (DPP), James completed 45 years of experience in the public sector, providing leadership at federal, state, and local levels. For 25 of those years, he served as a senior staffer on the North Carolina Governor’s Crime Commission, where his responsibilities encompassed strategic planning, municipal governance, financial development, federal granting, and community and organizational development, implementation, and evaluation.

He has authored or collaborated on numerous publications regarding community policing, community development, and effective/efficient delivery of public services.

Smash It!: How to Dominate the Digital Era and Make Your Business Grow Like Hell!

“Smash It” is not just a tool for pure digital companies. It can be applied to traditional companies and to companies that need to reinvent their business models in order to keep being competitive. As such, it’s equally useful to all professionals that want to understand how to deliver value to their organizations in the coming years; everyone from c-level, to managers, to senior leaders, to salespeople, to beginners.

My method has already generated hundreds of millions in sales for the companies I worked for and for those that have followed my speeches, classes and read my publications.

These strategies aren’t restricted to big corporations with huge marketing budgets. This unique method has been used to generate growth for businesses of all sizes.

There are 5 steps to dominate the digital Era and make your business grow like hell:

Step 1 is about the current digital landscape and how to define your strategic gap in the market. This will help you to define where you want to compete.

Step 2 is about go-to-market. Traditional
advertising is obsolete and it is time to engage with customers differently. Understanding your customer
behavior and connecting emotionally with your customers is key to achieve digital growth.

Step 3 defines a new way of management. Companies do not want to be digital, they want to behave like a digital company. Quick, flexible, innovative and with many other skills and attributes that you and your
business should achieve and make use of.

Step 4 is where everything starts. You will not achieve digital growth until you realize it is about mindset. Not only about the company mindset but also your own thinking process. Digital rebirth is the way you start a fresh new life for your business.

Step 5 is about how to define your digital leadership skills to scale up your transformation into something bigger than yourself.

Answer the Call: Life Lessons From Family Origins Through Invention and Struggle

I am Jorge V. Gonzalez, a child, a son of Mexican immigrant parents and first generation American. I spent 20 years in the warehouse distribution and logistics industry before becoming disabled. When I became disabled, I had to reinvent myself and transition into the real estate industry. I am currently a real estate agent with Keller Williams Realty helping families create generational wealth. I am also the inventor of a batting machine for baseball and softball that we named The Batting Pro. This book is for people that are looking for guidance exploring ideas to get into real estate by buying, selling or investing. I want to open doors of opportunity for those that are looking to reinvent themselves either in real estate, inventing, or idea launching and conquering their fears.

Positively Negative: How to turn Negative Messages into Positive Ones

Looking for the tools to be seen as a positive person, especially with senior management? Positively Negative: How to Turn Negative Message into Positive Ones is your solution to becoming successful through positivity. You will learn why, when, and where you need to be positive. Most importantly, you’ll learn how to master positivity in specific situations, and the unintentional effects of using negative words when you communicate.

Positively Negative outlines the best way to articulate unpleasant messages in five key opportunities when interacting with senior management: one-on-one, team meetings, conference calls, business presentations, and company socials. So, when these opportunities arise, you can plan, prepare, and perform to be seen as a problem solver who helps the organization achieve its goals. All the while, you will avoid unintentionally becoming that negative, whining complainer company leaders remember for the wrong reasons.

To expand your positive word vocabulary, we provide 18 different word sets to help you transition from Negative to Neutral to Positive using the words, phrases, and questions provided. At the end of each chapter, there are practice statements to help you understand how to convert negative statements to positive ones.

Key points:

o The neuroscience and the impact of negative words on the brain

o The difference between being positive, neutral, and negative

o The mindset needed for communicating positively.

o How your perceived authenticity can impact your intention and impact.

o The mindset you need to have in order to be positive.

o Understanding the 95/5 rule in communications.

o Do you want to be great or just good?

o Understanding the rules of the game.

o The five situations that are either a mine field or fold mine.

o One-on-one conversations and the importance of being positive.

o Are you a problem solver or problem barer?

o How to bring up unpleasant news positively.

o Team meetings and the importance of being positive.

o How do you build your positive brand and reputation?

o Understanding how to ask questions vs. being questioning.

o Conference & virtual calls and the importance of being positive.

o Realizing that there are only three ways to respond to all interactions.

o Presentations and the importance of being positive.

o The importance of your openings, transitions, and closing.

o Understating the difference between content vs. process.

o Q&A and the best way to respond when you don’t have the answer.

o Social events and the importance of being positive.

o How to prepare for socials with senior leaders.

o How do you talk to anyone about anything?

o 18 Example sets of positive words, phrases, and questions to remember.

How do you want to be remembered? Focusing on the aforementioned five key situations, Positively Negative provides you with the best methods for articulating and communicating negative messages more positively. At the end of this book, you will have the tools needed to be seen in a more positive light, and positivity leads to success!

Million Dollar Service Secrets: Systems to Do Less & Grow Fast

Million Dollar Service Secrets: Systems to Do Less & Grow Fast - ASIN B08DXWXNXT

You want more for your service business. As a matter of fact, you KNOW you were meant for more. 

Wherever you are on your entrepreneurial journey—you want more.

You’re ready to get off the “do everything myself while the employees get paid first and I get left over scraps” merry-go-round. 

You’re ready to own a REAL business with real systems and with REAL employees that give you freedom instead of sucking the life from you.

A business that doesn’t require you to “do the work.” That pays you exactly the same whether you’re in the office, spending time with your family, or on vacation.

A business that will make your in-laws, friends, and maybe even a couple enemies jealous. 

You want CONTROL over your life, your time, who you spend it with, where you spend it and of course, the money to make it all work!

The problem is, owning a service business hasn’t given you that time with your kids or your spouse. 

You’re working harder than ever but you’re not getting ahead financially. Maybe not even staying afloat.

The craziest part of this whole thing is… You wouldn’t give it up for the world.

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Misdirection: How Misaligned Incentives, Corporate Greed and Irresponsibility Caused a Blind Spot on Your P&L

Misdirection: How Misaligned Incentives, Corporate Greed and Irresponsibility Caused a Blind Spot on Your P&L - ASIN B08CS2MHB8

“Misdirection” is a step-by-step playbook for CEOs, CFOs, business owners and HR executives that will help you identify and mitigate what can be the largest cause of negative operating leverage in your business.

No matter your industry, company size, or location, this book will provide the tools to help you uncover what every other consultant has ignored. These expenses, hiding in every business, are disguised as liabilities but can become a powerful asset. You can look at this book as a self defense, judo of sorts, to protect your company from unnecessarily overspending on what should be a manageable expense. Not only do we address cost but we discuss employee morale, improving company culture and how all these topics are tied together.

Many times I see companies sacrifice the important for the urgent. This causes businesses to neglect what they believe they cannot change and instead focus on what they know they can.

This blind spot on your P&L has been largely overlooked because you have been trained to overlook it. In fact, most business owners, C-suite executives, mayors, governors, and union heads have been trained to delegate this expense to non-P&L managers. This is because they’ve always thought there was no way to control this expense. In reality, they have been kept in the dark by the misaligned incentives in this multi-billion dollar industry.

Warren Buffet once famously called GM “a health and benefits company with an auto company attached.” It has also been reported that Starbucks spends more on health insurance for its employees than it does on coffee beans. For most companies, health insurance is the second or third largest expense after payroll and raw materials.

This puts you in the healthcare business! I have just one question for you—how is your healthcare business doing? If my asking that question made you feel uncomfortable, that’s ok—it’s just the Cartel’s programming taking over.

When organizations spend millions of dollars in a belief system, they try very hard to hold on to it. In this book, you will learn:

– The financial hedging strategy that will allow your company to arbitrage risk of $40,000 – $1M, down to less than $5,000.
– Who is the Cartel and how they have been paid billions by ripping off millions of people and business just like yours.
– Why your company unnecessarily overpays for what should be a manageable expense.
– How to turn a rented liability into an asset you own.
– Why healthcare supply chain price gouging causes the quality of your health plan to diminish, and what you can do about it.
– How a few simple steps can increase your company’s EBITDA each and every year.
– The fastest way to recapture a decade or more of losses – that you have already experienced.
– Recognize the “learned helplessness” that has gradually crept into your awareness over the last 10+ years.
– How price and cost are different and how we can use this to make your health plan better.

This book is a plainly written, common sense guide to why you overpay for healthcare at work and how to give your employees the best health care plan they have ever had. Doing this will give you a literal competitive edge in your market, just be sure to read this before your competitor does.

Forward by Craig Lack, Best Selling Author and labeled as “The most effective consultant you’ve never heard of”.

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