entrepreneurship

Empathic Marketing™: 5 Steps to Unlock Your New Empathic Marketing Superpower.

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It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy.

Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help.

How would your marketing and sales numbers improve if your potential customers were convinced you understood them and were there to help?

Empathy is defined as the ability to understand and share the feelings of another. But until now, there has been no method or process for distilling, implementing, and leveraging empathy to increase your customers, make more sales, and rocket your business’s bottom line.

Now, for the first time, Caldwell offers a simple 5-step process for unlocking your new Empathic Marketing™ superpower. Because Empathic Marketing™ is a “people first” approach to marketing and advertising, it’s a timeless strategy that will work for entrepreneurs, small businesses, and large corporations alike.

Empathic Marketing™ is not a secret, trick, or tactic that involves misleading clickbait advertising or spammy emails. Rather it’s an earnest communication approach that incorporates integrity, honesty, and authenticity.

Mike’s Empathic Marketing™ approach has worked for entrepreneurship, network marketers, affiliate marketers, brick and mortar business owners, 7-figure coaches, e-commerce businesses, service providers, consultants, lawyers, start-ups, and health and fitness providers. No matter what your product or service, this book will help you craft your unique message. This message can be used in your web marketing, your websites and funnels, your email campaigns, your videos, your blogs, and every imaginable way you communicate with your audience.

Through his personal stories, Mike shares real-life examples of empathy at work and breaks down step-by-step how to apply it to your business. Within these pages you’ll learn how to influence consumer behavior through:
• Understanding your Ideal Buyer by examining their “4-D’s of Transformation Delivery”
• Crafting your Have to Have it Hook that will “Capture the Heart”
• Unearthing your Big Differentiator that will “Convince the Mind”
• Designing an irresistible Offer that incorporates so much more than just your product or service
• Identifying and addressing your audience’s False Limiting Beliefs so that those roadblocks no longer serve as an excuse not to buy
• Completing your Marketing Premise, the thing your audience needs to believe before they pull out their credit cards

Todd Brown said it best “[Empathic Marketing™] shines as a beacon of light for the idea of maximum sales generation with honesty…. authenticity… and empathy.”

If these values are important to you, and this is how you wish your business to present, this book will show you the way™

The Trust Formula: A Guide Book for Entrepreneurs

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“If you’re gonna move mountains, you must know how to move people.”

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action.

Creating greater influence, impact, sales and persuasion requires building trust. Trust, is at an all-time low in the marketplace today, but represents the key that unlocks your buyer’s brain has not. Dr Dan Sullivan will show you the simple strategies to influence the “decision-making” brain every time.

Learn the effortless approach to building trust and using authentic integrity to influence today’s market. Whether you are working online, in person, speaking on stages, or working in sales, building genuine trust in a short window of time will separate you from the pack.

Dr Sullivan’s simple, scientific approach helps entrepreneurs achieve reproducible results, even those who hate selling. So whether you are an introvert or extrovert, dealing with highly skeptical audiences, or simply trying to get your teenager to make better choices, The Trust Formula will give you the method, model and system to get repeatable results. Magical outcomes built on a foundation of science.

Non-Negotiable: Ten Years Incarcerated- Creating the Unbreakable Mindset

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This book is about the MINDSET and The NON-NEGOTIABLE daily HABITS I applied everyday in prison to make it thru Hell and stay sane while thriving?

My MINDSET while INCARCERATED and these HABITS I stick to religiously made me a Multi-Millionaire within’ 4 years and I did it saving lives all over the world!!!

Meet Wes Watson

Wes Watson was incarcerated in California state prison for 10 years where he was a leader of a Prison gang, running drug trades and participating in extreme violence. He turned it all around and upon his release made it his mission to push Conscience Congruent living at the highest level and change millions of lives through his daily Stoic lifestyle.

Property Quadrants: The Passive Income Formula – Own Your Financial Future Through Real Estate Investing

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Property Quadrants It is a concept I was inspired to create in relation to property investing after reading Robert Kiyosaki’s “Why the rich are getting richer” book that explains his cash flow quadrants. Property Quadrants examines the four ways that real estate investing works and takes the reader through real life stories of how I have helped people turn their lives around using the formulas outlined in the quadrants. The real life examples also list all the numbers on passive income portfolios and explain how to get there.

My inspiration is around shedding the shackles of stress and struggle. I have made millions, lost millions and had to start all over again with nothing. My path back to making millions after experiencing the struggle of loss, has inspired me to write this book in order to show people how to secure their financial future through real estate.

The way I see it is that property is either your biggest cost making you cash poor or your biggest asset making your cash rich. Property Quadrants shows how anyone, no matter where they are starting from, can use property to become cash rich and help others do the same.

Quadrants one and two explain cash poor property, how making an emotional purchase means that you have to pay your mortgage or mortgages out of your wages. Effectively this leads the majority of people to being cash poor and living a life of struggle. That is why 80% of investors only have one investment property.

Quadrants three and four explain cash rich property. Quadrant 3 demonstrates how to work with property to make active income. As well as lump sums of cash to buy the lifestyle you want and get the deposit for investment property.

Quadrant four outlines my formula to buy passive income property. Once you have passive income, you secure your future as you no longer rely on a job and you can pay your family home off quicker and buy those quadrant two properties without draining your pockets.

Meet Nichole Lewis

Nichole Lewis bought her home at 22, then her first investment property at 23. Within 10 years she had made millions in property. Now, with over 20 years of experience in real estate, she helps people replace their corporate salaries with passive income in 10 years or less no matter where they’re starting from.

As a full-time property investor and recipient of several property awards for her ability to generate incredible deals Nichole has become known as “the queen of property”. With a background working within global corporations as an international speaker, keynote speaker and mentor, Nichole has created the Property Quadrants concept to revolutionize what real estate can do for you.

The Ultimate Guide to Building a Real Estate Brokerage: Find a Competitive Advantage, Recruit the Agents You Want to Serve, and Build a Successful Real Estate Brokerage

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Twenty years ago, real estate agent Sean Moudry was unable to find any books or resources to help him build his first real estate brokerage. After much trial and error Sean found success and recognition building real estate brokerages.

Sharing personal stories of his journey to build multiple brokerages, Sean walks you through each step that you must take to build a profitable and rewarding real estate brokerage. It’s a challenging business and much different than a typical service or retail business. Learn how to prepare for and navigate difficult choices like business models, company branding, necessary staffing, software, and budgeting.

This book was a collaboration with the real estate media company The Close. The Close is providing the supplemental charts, downloads, and many other resources to ensure your success.

In addition, this book includes the bonus section The Complete Guide to Recruiting Producing Agents, including scripts and objection handlers. If you are currently operating or even thinking about opening a brokerage this book truly is the best guide to building any real estate brokerage.

Meet Sean Moudry

Sean began his real estate career in 1995 at the age of 21. He hit the ground running by selling 72 homes his first year and being honored with induction into the RE/MAX Hall of Fame ($1 Million in GCI) in just 4.5 years.

Sean has been featured in major publications such as “Realtor” magazine and the Forbes “30 Under 30” list (2002), all while maintaining Mega Agent Status for over 15 consecutive years: with annual Individual Volume of over $22 Million and Team Volume greater than $40 Million.

Shifting gears to the brokerage side, Sean became a Team Leader for Keller Williams, growing his market center’s profitability over $135,000 year over year, while also recruiting over 115 agents in 2011. His incredible personal closing abilities combined with his aptitude for finding and training talented agents landed Sean in the Top 10 Team Leaders in Keller Williams. Sean’s numbers earned him the distinction of Black Belt Status and enabled him to become a Franchisee.

In 2015, Sean founded his own Real Estate Brokerage Brand, Steps Real Estate, in Boulder, Colorado. He quickly expanded to four locations, and $240 Million in sales volume, before moving to eXp Realty. Today, Sean has Founded 16 Strategies for Sales, a sales training company designed to help sales professionals build a successful business based on their Myers-Briggs personality type. Learn more at16strategies.com.

The Nonstop Entrepreneur: 15 Rules for making a difference, Serving others through leadership, and building your fortune

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It is about the Mindset required to be an Entrepreneur and the Habits and Tactics to get there. It is about Leadership, and Helping others solve the issues to becoming self-employed, self-actualized and self-aware in business.

It is also about making money in the Digital World and Online by offering products that help and serve others to accomplish these goals through training, courses, and taking action to accomplish their dreams.
Creating a Start-Up is difficult. Starting one takes guts and heart. By becoming a Nonstop Entrepreneur, your dreams CAN come true.

Meet Craig Richwine

Craig Richwine is an entrepreneur, author, writer, online content provider, coach and speaker. Craig has also authored LA DMV, a comedy screenplay. Through his journey Craig has found a passion in helping people create an entrepreneurial lifestyle, build sales, and improve their marketing, branding, and advertising. Craig also enjoys helping others become effective speakers, write copy, create online content and mentor others that wish to learn these skill sets. In his spare time Craig is also a frequent Big Mountain Skier and in the past was even an Alpine Race Coach.

Experience:

– Previous Director at HeadGear Technologies LLC, helping with business planning, sales, marketing and operations.
– Past President / CEO and founder of Champion Manufacturing USA, Inc. for 13 years.
– Served as Executive Vice President of sales and marketing for International Voice Exchange, where he started their national Voice Mail Systems division.
– Spent 2.5 years with Shearson Lehman Hutton as a stock and bond broker.
– Started numerous ventures including America’s Rockin’ Coffee House (ARCH, Inc.) in 1997 (sold the business to a restaurant entrepreneur).
– Worked in sales, sales management, corporate management and business ownership.

Warrior Entrepreneur: Lessons From The Battlefield To The Boardroom

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About the Book:
Zachary Green’s life experiences in the military, firefighting service and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit and bravery. The idea behind this book revolves around preparing for your crucible – a turning point in your life – which changes your forward trajectory. Challenge and adversity prepare you for your personal crucible. This is the essence of the warrior spirit no matter if you are a Navy SEAL, an entrepreneur or leader in your business or community. Let this book show how your crucible can help you achieve the best of what life has to offer. Grab a copy for yourself today and learn how others used adversity, grit and the warrior’s spirit to shape your future.

About the Author:
Zachary Green’s experiences in the Marine Corps shaped his destiny. His time in the military, then as a firefighter, gave him the resourcefulness, integrity and grit to become a highly successful entrepreneur. Taking risks, trusting himself and never letting go of his dreams drove him to grow his start-up from the trunk of his car to . Zach lives on Hilton Head Island in South Carolina with his wife and son. He was an elected member of the Wyoming(Cincinnati) City Council and was named Entrepreneur of the Year by the Ohio Chamber of Commerce and has testified in front of the US House of Representatives Small Business Committee. Zachary’s entrepreneurial journey has been featured on the front page of Yahoo.com and also covered by CNN, USA Today, CBS and many other major news outlets.

Warrior Entrepreneur Testimonials
“Finally, a warrior-entrepreneur roadmap written for veteran’s or active duty service members soon transitioning. Zach Green makes a vivid and daring case that entrepreneurship be the road more traveled vice less – IF you are daring. Green brings his USMC pedigree and ocean of firefighting experience to the cutting edge with this authoritative, eye-opening and informative read. If you are serious about being your “own boss,” then this is highly recommended for your entrepreneur library short list.”
-Colonel Riccoh Player USMC
Desert Shield/Storm, Iraqi Freedom, Enduring Freedom Combat Veteran
Emmy Award Winning Producer

“In this superb primer for budding entrepreneurs, the author describes his own trials and tribulations, successes and failures, and takes the reader along on the wild ride that is his own entrepreneurial journey. In the end, he came out on top because of his ability to face adversity, never quit, and because he has grit. As a former Marine, firefighter, and award-winning entrepreneur, he’s not afraid to admit to his own fears and describe how they were overcome. An added bonus are the stories of others: Walt Disney, Thomas Edison, Elon Musk, the first female Marine Corps infantryman, and more. Yes, this book is an excellent primer for any wannabe entrepreneur. It will help you recognize that the journey is hard, but not insurmountable. Buy it today and keep it next to you throughout your own entrepreneurial journey.”
Craig Whelden
Major General, U.S. Army (ret)
#1 Best-selling author of LEADERSHIP: The Art of Inspiring People to Be Their Best

“The best teacher in life is adversity. I’ve seen it over and over again mentoring countless startups over the years. The best outcomes are usually found by the companies that have either had the highest hurdles to overcome or the wisdom to know which battles to avoid entirely and find other ways to attack their market. I’ve been fortunate to work with Zach as he’s faced some tough choices over the years – and learn from all of them. Let his entrepreneurial education help guide your journey.”
Tony Alexander
Serial Entrepreneur

Meet Zachary Green

Zachary Green is a graduate of Roger Bacon High School and Bowling Green State University. A U.S. Marine Corps veteran and former lieutenant with his local fire department, Zachary is the founder of MN8 LumAware/Foxfire. MN8 is a global leader in photo-luminescent safety solutions used by over 80,000 firefighters in more than 25 countries. In addition, Zachary has developed a line of safety items ranging from products that help people find their way out of dark stairwells to code approved EXIT signs that never need batteries, lightbulbs, electricity or testing. These products save over 7 million pounds of carbon dioxide emissions, 30,000 batteries and 60,000 lightbulbs per year. Zachary launched the ClearGuard line of COVID protective products in early 2020 which has become The HomeDepots largest supplier of COVID protective barriers. Zachary is now a Co-Founder with Velontra, a hypersonic unmanned aerial system company that works with the US Department of Defense and also has a division for LEO (Low Earth Orbit) access for space transportation.

Zachary received the President of the United Sates “E” award in Washington DC from President Trump for exporting and has been honored as Exporter of the Year by the Ohio Small Business Administration. Zachary was featured in Entrepreneur Magazine, the front page of Yahoo.com, MSN.com and in USA Today along with numerous other local and national media outlets. Zachary has testified in front of the US House of Representative Small Business committee and was named Entrepreneur of the year by Governor John Kasich. Zachary was also selected by the Obama White House as one of 10 entrepreneurs to represent the United States at the Global Entrepreneur Summit. Zachary Green lives in Hilton Head Island, SC and was formerly a City Councilman in Wyoming (Cincinnati), Ohio.

Your Next Big Idea: Improve Your Creativity and Problem-Solving

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Featured by Yahoo!, Advertising Week, Thrive Global, Booklist Magazine, Publishers Weekly, Market Watch and multiple affiliates of CBS, Fox, and NBC and awarded BlueInk Review Notable Book Seal and IndieReader Approved Designation, this business and self-help creativity guide encourages innovation in aspiring entrepreneurs and business leaders. Have you ever looked at a product and thought, ‘Why didn’t I think of that?’ or, ‘I’m just not a creative person!’ Improve problem-solving skills and increase the effectiveness of knowledge management in your organization to come up with the next game-changing idea to hit the market!
In this book you will:
* Learn how others innovate by examining the world around them
* Practice asking questions, and see how to recognize details in observations
* Complete creative exercises to get into the right mindset
* Understand the importance of sharing ideas, and assess their feasibility

Fueling You to Find: Your Next Big Idea

Are you ready? Click the purchase button above to get started.

Private Label Investing: How to Start an Online Business with Fulfillment by Amazon

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In this free book, learn all the secrets that Digital Marketing Guru’s typically charge THOUSANDS for in their “masterclass.”

I’m Charles Camisasca – a consultant, author, and e-commerce brand owner. Today, I want to teach you the ways of a “Private Label Investor” (one who habitually launches private label products on Amazon for predictable profits.)

To get started, all I ask is that you read this free book, take a shortcut, and avoid wasting thousands of dollars and years of experimentation (like I did).

Take the guesswork out of e-commerce and entrepreneurship. Follow this simple 4 step framework for launching an amazon product:

1 – Find It
2 – Make It
3 – Ship It
4 – Sell It

That’s it. FBA is the most well-defined online business model that exists. Use repeatable, mathematical methodologies to find winning product ideas, source from the right suppliers, easily navigate the headache of logistics, and master marketing your amazon product listing. It couldn’t be simpler.

Plus, this book is free. What have you got to lose?

Meet Charles Camisasca

Hello! I’m Charles Camisasca.

Since 2016, I’ve been rigorously studying the world of e-commerce and Digital Marketing. Before that, I spent years as a Management Consultant. I did software design and process improvement for several Fortune 500 companies.

But I’ve always wanted to start my own business…And that’s what led me to begin a side hustle in e-commerce a few years ago. What started as a hobby has turned into my full time job. To date, I’ve done hundreds of thousands in sales through my online businesses.

What’s Next?
Although my e-commerce brands eventually became profitable enough that I was able to quit my full-time consulting job, things didn’t start off that way. Listening to conventional wisdom, I failed quite a bit when I got started. It took trial & error and good-old-fashioned process improvement to get things working.

Now, I’m excited to combine my experience as a Management Consultant with everything I know about e-commerce. I’ve created a brand new framework for launching e-commerce products. It worked for me, and it can work for you, too.

I wrote my first book to share that new framework with the world.

What drives me now is a passion for entrepreneurship and a gnawing desire to help other people. I strongly believe in the power of entrepreneurship as a vehicle to change your life; both your finances and your mental health.

Million Dollar Service Secrets: Systems to Do Less & Grow Fast

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Million Dollar Service Secrets: Systems to Do Less & Grow Fast - ASIN B08DXWXNXT

You want more for your service business. As a matter of fact, you KNOW you were meant for more. 

Wherever you are on your entrepreneurial journey—you want more.

You’re ready to get off the “do everything myself while the employees get paid first and I get left over scraps” merry-go-round. 

You’re ready to own a REAL business with real systems and with REAL employees that give you freedom instead of sucking the life from you.

A business that doesn’t require you to “do the work.” That pays you exactly the same whether you’re in the office, spending time with your family, or on vacation.

A business that will make your in-laws, friends, and maybe even a couple enemies jealous. 

You want CONTROL over your life, your time, who you spend it with, where you spend it and of course, the money to make it all work!

The problem is, owning a service business hasn’t given you that time with your kids or your spouse. 

You’re working harder than ever but you’re not getting ahead financially. Maybe not even staying afloat.

The craziest part of this whole thing is… You wouldn’t give it up for the world.

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