Agile All the Way

Discover the path to project success with ‘Agile All the Way’! In this empowering introduction to Agile, Jo Imbriani takes you on a journey through the dynamic world of Agile project management, revealing proven strategies and best practices to thrive in today’s fast-paced business landscape. Embrace the Agile mindset, break free from traditional constraints, and learn how to sprint to project success. If you are new to the game, this book equips you with the tools to lead confidently, foster collaboration, and continuously improve your projects. Step into the role of an Agile champion and harness the true potential of Agile—all the way!

Meet Jo Imbriani

Jo Imbriani is a passionate Agilist who has honed her expertise working with distinguished companies, including Amazon Robotics, 6 River Systems, Shopify and more. With a background in managing large-scale projects Jo brings a unique blend of leadership skills and technical prowess to the table. Jo is President and Principal Consultant of PM Mark Consulting, LLC. Her debut book represents a culmination of years of experience and a deep understanding of Agile principles. Jo lives in the Ocean State, Rhode Island, and enjoys spending time outdoors with her family and their two dogs.

ALL REPORT: Culture, Diversity, Leadership – Stop Talking And Execute

A must-read for every CEO and high-level executive, ALL enables executives to become active participants in the dialogue around diversity, equity and inclusion.

ALL may be the first book to document how diversity in the workplace is broken and why. Its insights extend across a diverse group, including white, black, Latinx, & Asian men and women, as well as LGBTQ+ and disabled individuals.

Author and CEO of Purpose Brand, Diane Primo, is an entrepreneur and visionary thought leader on diversity and purpose with two decades of experience in Fortune 500 C-suite roles.

  • Provides diversity insights on a nationally representative sample of workers to understand basic needs and attitudes by segment
  • Reports new quantitative survey results across a diverse group of individuals, ensuring you have an actionable and cohesive understanding of everyone
  • Examines 23 existing diversity programs to understand effectiveness and share each segment’s perspective on relevancy and impact
  • Incorporates real world examples of corporate responses to Black Lives Matter and other social issues
  • Goes beyond diversity alone and outlines critical inclusion and equity measures
  • Incorporates statistical evidence from secondary sources regarding diversity ROI
  • Provides a basic, actionable, seven step plan that every business should follow
  • Designed to be a quick and engaging executive read

Meet Diane Primo

Diane Primo is on a mission to help businesses find their purpose and live it out every day! She is a Fortune 500 C-suite executive and the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm working with companies committed to purpose during the last decade. Her focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. She is the recipient of the Global Hassenfeld Family Humanitarian Award and was a presenter at the G8 UK Deauville Partnership Summit. She is currently co-chairman of the nationally recognized Primo Center, Chicago’s largest center for homeless families, an organization her family founded. Most recently, she co-founded SOAR, an organization that focuses on empowering, connecting and growing the number of women of color in media.

Adapt: Scaling Purpose in a Divisive World

ADAPT: Scaling Purpose in a Divisive World represents the most up to date, cutting edge thinking on corporate purpose.

ADAPT is both a framework for understanding corporate purpose and a way to achieve more a resilient, adaptable business. Filled with original research, ADAPT reveals insights from 16 contributors providing new thoughts on building and mastering purpose, from Microsoft, the most valuable company in the world, to Nike, arguably the most culturally relevant company in the world. The ADAPT framework will help both the novice and the advanced thinker put in context insights on culture, controversy, ESG, DE&I, Covid-19, and how to catapult purpose in business.

If you are interested in corporate purpose then this is the one book you should read.


Meet Diane Primo

Diane Primo is on a mission to help businesses find their purpose and live it out every day! She is a Fortune 500 C-suite executive and the CEO of Purpose Brand Agency, an award-winning, Chicago-based public relations, branding and digital marketing firm working with companies committed to purpose during the last decade. Her focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. She is the recipient of the Global Hassenfeld Family Humanitarian Award and was a presenter at the G8 UK Deauville Partnership Summit. She is currently co-chairman of the nationally recognized Primo Center, Chicago’s largest center for homeless families, an organization her family founded. Most recently, she co-founded SOAR, an organization that focuses on empowering, connecting and growing the number of women of color in media.

The Culture Book V1: When Culture Clicks

Are you struggling to build a culture that attracts and retains the right people and delivers strong financial results? Learn how 32 companies including Netflix and Southwest Airlines have turned culture into a formidable competitive advantage.
Culture is the operating system of a company. It is the way people behave with each other when you aren’t looking, and it can be the difference between a company that grows and thrives, and one that sputters to a halt. Book co-Author Culturati has been hosting annual conferences on culture-building for five years, curating the very best thinking on how to build strong, resilient and vibrant workplaces. Co-Author Weeva helps companies like LendingTree and Zappos create gorgeous company culture books.
In The Culture Book, we debate: 

  • Who owns company culture? Is it the CEO, the C-suite or everybody or nobody 
  • Is culture all about values, or behavior, or something else 
  • Does culture have an ROI or is it just squishy? 
  • Can you copy culture? Can yours be copied?
  • How do you get a handle on what your culture IS, versus what you think it is or wish it were?

You’ll learn from 32 masters including: 

  • Patty McCord, former Chief People Officer of Netflix and the author of Powerful: Building a Culture of Freedom and Responsibility
  • Kim Malone Scott, author of the NYT and WSJ bestseller Radical Candor, and a former leader at Google and Apple
  • Tamara Fields, Accenture’s head of diversity and inclusion 
  • Lanham Napier, former CEO of RackSpace, now co-founder of venture fund BuildGroup 
  • Mark McClain, CEO of SailPoint, and GlassDoor’s #1 rated CEO 
  • Ginger Hardage, former SVP at Southwest Airlines, leader of their Culture and Communications Group, now the founder of the consultancy Unstoppable Cultures

And many more!


Meet Weeva and Culturati

Culturati is a community of CEOs, people leaders, investors, scholars and change makers who practice & study culture building and who share our playbooks. We host open, candid conversations around North America during the year. We commission research and publish thought leadership: The Culture Book, Vol I: When Culture Clicks; The Culturati Magazine; and the On Culture Newsletter.