Your Next Big Idea: Improve Your Creativity and Problem-Solving

Featured by Yahoo!, Advertising Week, Thrive Global, Booklist Magazine, Publishers Weekly, Market Watch and multiple affiliates of CBSFox, and NBC and awarded BlueInk Review Notable Book Seal and IndieReader Approved Designation, this business and self-help creativity guide encourages innovation in aspiring entrepreneurs and business leaders. Have you ever looked at a product and thought, ‘Why didn’t I think of that?’ or, ‘I’m just not a creative person!’ Improve problem-solving skills and increase the effectiveness of knowledge management in your organization to come up with the next game-changing idea to hit the market!
In this book you will:
* Learn how others innovate by examining the world around them
* Practice asking questions, and see how to recognize details in observations
* Complete creative exercises to get into the right mindset
* Understand the importance of sharing ideas, and assess their feasibility

Fueling You to Find: Your Next Big Idea

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Innovate and Win: 90 Days To Better Marketing Performance

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Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities.
This book lays out a roadmap for identifying and deploying innovation that will improve in-market results — building both the brand and the business.

*Develop innovation strategies
*Leverage insights and drive positive change
*Build a culture of innovation
*Create a measurement plan
*Socialize successes

The result — tangible enhancements in 90 days:
*Improved branding
*Better processes
*Increased marketing results
*Enhanced communications
*Accelerated revenues and speed to market

Innovate and Win: 90 Days to Better Marketing Performance will provide an innovation roadmap, proven techniques and bonus tools to help you succeed.