marketing
Empathic Marketing™: 5 Steps to Unlock Your New Empathic Marketing Superpower.
It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy.
Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help.
How would your marketing and sales numbers improve if your potential customers were convinced you understood them and were there to help?
Empathy is defined as the ability to understand and share the feelings of another. But until now, there has been no method or process for distilling, implementing, and leveraging empathy to increase your customers, make more sales, and rocket your business’s bottom line.
Now, for the first time, Caldwell offers a simple 5-step process for unlocking your new Empathic Marketing™ superpower. Because Empathic Marketing™ is a “people first” approach to marketing and advertising, it’s a timeless strategy that will work for entrepreneurs, small businesses, and large corporations alike.
Empathic Marketing™ is not a secret, trick, or tactic that involves misleading clickbait advertising or spammy emails. Rather it’s an earnest communication approach that incorporates integrity, honesty, and authenticity.
Mike’s Empathic Marketing™ approach has worked for entrepreneurship, network marketers, affiliate marketers, brick and mortar business owners, 7-figure coaches, e-commerce businesses, service providers, consultants, lawyers, start-ups, and health and fitness providers. No matter what your product or service, this book will help you craft your unique message. This message can be used in your web marketing, your websites and funnels, your email campaigns, your videos, your blogs, and every imaginable way you communicate with your audience.
Through his personal stories, Mike shares real-life examples of empathy at work and breaks down step-by-step how to apply it to your business. Within these pages you’ll learn how to influence consumer behavior through:
• Understanding your Ideal Buyer by examining their “4-D’s of Transformation Delivery”
• Crafting your Have to Have it Hook that will “Capture the Heart”
• Unearthing your Big Differentiator that will “Convince the Mind”
• Designing an irresistible Offer that incorporates so much more than just your product or service
• Identifying and addressing your audience’s False Limiting Beliefs so that those roadblocks no longer serve as an excuse not to buy
• Completing your Marketing Premise, the thing your audience needs to believe before they pull out their credit cards
Todd Brown said it best “[Empathic Marketing™] shines as a beacon of light for the idea of maximum sales generation with honesty…. authenticity… and empathy.”
If these values are important to you, and this is how you wish your business to present, this book will show you the way™

Here Be Dragons: Why Marketing Failed and the Map to Consumer-Centric, Loyal Engagement in Today’s Digital-First World
On ancient maps, unknown spaces – those yet to be charted – were indicated by the symbol of a dragon. It was a clear warning:
Be afraid, for beyond this point, we have no clear understanding.
Because of digital, deep-seated, transformational changes occurred in the behaviors and expectations of societies, cultures and individuals. Marketing failed to navigate the impact this had on the brand-customer relationship causing radical erosion in brand value, engagement, loyalty, and trust.Here Be Dragons insightfully unpacks and equips brands for the mandatory journey they must now take using the Quadring Engagement Matrix – a roadmap traveling from understanding why the failures happened to a place of powerful marketing leadership and consumer-centric, loyal engagement in today’s digital-first world.




Wholesaler


Wholesaler is a powerful, easily digestible, short story written for those who want to master the art of influencing others.
Through the journey of Patrick, an up and coming salesman, you’ll learn the proven path to territory management, effective prospecting, and the essential formula needed to increase sales.
Learn the difference between an educator and a salesperson, the power of intelligent activity, the art of the interview, how to ask for referrals, and how to build an effective presentation.
At the end of the book, the author provides additional resources on how to build an efficient rotation, a targeted database, and several examples of proven prospecting tips.
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Non-Obvious Megatrends
ALL NEW 10th EDITION OF THE WSJ BESTSELLER!
FEATURING 10 BOLD NEW TREND PREDICTIONS
WINNER OF 9 INTERNATIONAL BOOK AWARDS
Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featuring ten bold new megatrend predictions that will shape our world in the coming decade.
What if you could predict the trends that will change your business?
For the past ten years, Rohit Bhargava’s signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.
Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.
— How might the evolution of gender fluid toys change our culture?
— What can the popularity of handmade umbrellas and board games teach us about the future of business?
— Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?
The answers to these questions may not be all that obvious, and that’s exactly the point. This completely revised 10th Anniversary edition of Non-Obvious also offers an unprecedented look behind the scenes at the author’s signature Haystack Method for identifying trends, and how you can learn to curate and predict trends for yourself.
You don’t need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
F*** Leadership: How to Motivate and Mentor Your Team to True Success
You want to succeed. You want to reach your goals. Even more,
you want to make a difference. You want to inspire others and help
them to succeed.
But that takes leadership. And according to what you have
seen, heard, and read, that means you have to be a larger-than-life
personality. You have to have a celebrity status on social media. You
have to be the most organized and structured human on the planet.
You have to memorize thirty-seven different personality types and
know how to communicate properly with each one.
How in the world can you do that and still find a way to lead
by example? Apparently, being a leader is only for super-humans
that have some type of natural-born qualities the rest of us just do
not possess.
This is what you’ve grown to believe. That is why your business
has become a struggle and a burden instead of a purpose and a passion.
I’ve mentored some of the top leaders in the network marketing industry, and trained thousands in my online training groups. I’ve spent four years developing simple systems that help average people to get extraordinary results.
This book will challenge you to lead from the front and become the kind of person that people want to follow. You will also learn simple systems, that when applied, will lead to team energy beyond what you could imagine!
Marketing for Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success
Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement
To succeed in today’s environment, effective strategies are needed.
This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success
Marketing For Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex marketplace.