A world trending in excess of polar extremes led by algorithmic “profiteering” calls for a new mindset, as the pendulum is now frozen at both ends. This new mindset cultivates a golden mean balance (or Golden Paradigm), where brand keeps humanity in focus and ensures technologies wield influence in people’s lives responsibly.
The Golden Paradigm helps readers revisit “forgotten” human ingenuities: storytelling and storymaking creativities. These harness the relationship between brand, audience, and “kaleidoscoping” business models that fuse sustainment and disruption in a golden mean balance—paradoxically generating transformative growth. It starts with a “truth-telling” Golden Compass that brings awareness of the market context. This provides power player awareness and also empowers the reader to map a transformative growth journey line in market quadrants from Avalanche or Potential Rocket to Bright Light and Marvelous Marquee.
Along the journey line, readers are equipped with toolkits, methods, and resources that unfreeze their creativity. The Golden Paradigm is a “kaleidoscoping” process, where the reader looks at a set of elements such as price, quality, business models, service experience—the same ones everyone else sees—but then reassembles those elements into an enticing new possibility!
The Golden Paradigm offers a community that fuses creators, tech founders, and leaders together, imbues humanity in a tech-tattered world, and moves us toward a more positive age.
It is about the Mindset required to be an Entrepreneur and the Habits and Tactics to get there. It is about Leadership, and Helping others solve the issues to becoming self-employed, self-actualized and self-aware in business.
It is also about making money in the Digital World and Online by offering products that help and serve others to accomplish these goals through training, courses, and taking action to accomplish their dreams. Creating a Start-Up is difficult. Starting one takes guts and heart. By becoming a Nonstop Entrepreneur, your dreams CAN come true.
Meet Craig Richwine
Craig Richwine is an entrepreneur, author, writer, online content provider, coach and speaker. Craig has also authored LA DMV, a comedy screenplay. Through his journey Craig has found a passion in helping people create an entrepreneurial lifestyle, build sales, and improve their marketing, branding, and advertising. Craig also enjoys helping others become effective speakers, write copy, create online content and mentor others that wish to learn these skill sets. In his spare time Craig is also a frequent Big Mountain Skier and in the past was even an Alpine Race Coach.
– Previous Director at HeadGear Technologies LLC, helping with business planning, sales, marketing and operations. – Past President / CEO and founder of Champion Manufacturing USA, Inc. for 13 years. – Served as Executive Vice President of sales and marketing for International Voice Exchange, where he started their national Voice Mail Systems division. – Spent 2.5 years with Shearson Lehman Hutton as a stock and bond broker. – Started numerous ventures including America’s Rockin’ Coffee House (ARCH, Inc.) in 1997 (sold the business to a restaurant entrepreneur). – Worked in sales, sales management, corporate management and business ownership.
run frictionless helps founders scale out of a sales role, using a decision-making framework called the 4Qs.
The mistake founders and high performing salespeople make is trying to scale up the business by replacing themselves with another human being. Simply, there isn’t another human like you looking for a job. Those who are good at selling are busy doing their own startup, not working for you.
Scale up a business and free the founder of sales role
There are a few things you can try to free a founder from a sales role. One. Don’t worry, keep growing. Two. Stop growing the business. Or three, hire a replacement. These are not effective! Over time they will fail you.
run frictionless presents an alternative – an option nobody is talking about. Scaling the business with a sales system.
A sales system spells out the formula required to make a customer, in a clearly understood sequence. It is similar to a sales funnel or sales process, only more comprehensive. It will tell you the precise number of interactions required to make a customer. If you serve small businesses, this could be 15 interactions. If you serve enterprise forms it could number 25 or more interactions.
Predict sales. Distill a sale process to a handful of customer interactions you can teach the whole organization. Win a customer, and know why you won that customer.
Get more leads. The book offers several pre-designed customer flows to improve sales you can use right away. Imagine how much business you’re turning away, simply because you’re not starting conversations with customers the way they want.
Better decision-making. If you are going to free the founder, staff have to learn to think like the founder. Make everyone accountable with an easy-to-use framework called the 4Qs.
Sell 24/7. Automation moves the customers through a sales system even when the salesforce or founder is not at their desk.
Scaling up the startup with a sales system
A sales system is key to scaling up a startup. If staff follow the formula, you can predict the odds of creating a customer. Imagine a sales system as a series of dials. Turn the dials and you make an improvement. It is not uncommon to improve sales by 25 percent just by turning a dial. You didn’t re-engineer the business or substitute staff.
Building lasting sales teams
Another benefit of a sales system is it augments your workforce. The best people are working on the highest value tasks, and other tasks can be carried out by less experienced folk. The intellectual property of how a customer is made is in the sales system. Each salesperson needs only understand the part of the system where they contribute.
Design your own sales system
run frictionless will teach you how to design a sales system, using a framework called the 4Qs. It doesn’t matter if you are a fintech startup or a traditional medical practice operating for five years. The 4Qs will take what you know intuitively and organize this knowledge into four powerful quadrants, making it easy to run frictionless.