Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities.
This book lays out a roadmap for identifying and deploying innovation that will improve in-market results — building both the brand and the business.
*Develop innovation strategies
*Leverage insights and drive positive change
*Build a culture of innovation
*Create a measurement plan
*Socialize successes
The result — tangible enhancements in 90 days:
*Improved branding
*Better processes
*Increased marketing results
*Enhanced communications
*Accelerated revenues and speed to market
Innovate and Win: 90 Days to Better Marketing Performance will provide an innovation roadmap, proven techniques and bonus tools to help you succeed.
