Entrepreneurs and small to medium businesses often struggle to build or evolve their marketing capabilities.
This book lays out a roadmap for identifying and deploying innovation that will improve in-market results — building both the brand and the business.
*Develop innovation strategies
*Leverage insights and drive positive change
*Build a culture of innovation
*Create a measurement plan
The result — tangible enhancements in 90 days:
*Increased marketing results
*Accelerated revenues and speed to market
Innovate and Win: 90 Days to Better Marketing Performance will provide an innovation roadmap, proven techniques and bonus tools to help you succeed.
Today, small and medium businesses are faced with daunting challenges:
*Increasing global competition
*An unprecedented array of media and technologies
*New and evolving buyer expectations
*Demand for real-time and relevant brand engagement
To succeed in today’s environment, effective strategies are needed.
This book is for start-ups and established companies who want to grow their business.
*Create winning approaches to the market
*Avoid common pitfalls, saving time and money
*Eliminate waste on unproductive approaches and tactics
*Accelerate revenue growth and success
Marketing For Entrepreneurs and Small to Medium Businesses: The Definitive Guide to Driving Growth and Success will help you thrive in today’s complex marketplace.